Vehicle branding is a powerful way to boost your company’s visibility and leave a lasting impression. But just like any significant marketing investment, a successful vehicle branding project requires careful planning and execution.
With over 13 years of experience in Kenya’s creative design, printing, and branding industry, I’ve seen what works and what doesn’t.
Getting the right guy or company for any branding project or creative design project goes a long way in saving you the costs of immense value.
To ensure your project is a roaring success, let’s dive into the essential steps you need to take before you even think about putting vinyl on your vehicles.
Leverage Industry Knowledge
Before you begin, consult seasoned professionals. This isn’t just about finding a printer; it’s about finding a partner who understands the nuances of vehicle branding.
- Consult with branding experts early: Engage with experienced vehicle branding specialists right from the conceptualization phase. They can offer invaluable insights into material choices, design limitations, and installation best practices. For instance, understanding the different types of vinyl (cast, calendered) and their durability in various climates is crucial. A good expert will guide you on what suits your budget and longevity expectations.
- Understand legal & regulatory requirements: Are there specific regulations in your region regarding vehicle advertisements? Are there restrictions on window coverage or reflective materials? An expert will be aware of these and can help you navigate them seamlessly, preventing costly reworks or fines down the line.
Learn from Past Projects
Your own experience, or that of others, is a powerful teacher. Don’t rush into a project without learning from what’s been done before.
- Review Your Fleet’s Condition: Before designing, assess the condition of the vehicles to be branded. It’s a good practice to ensure you address any existing dents, rust, or peeling paint. Cars in good condition always provide the best canvas for a seamless wrap.
- Analyze your target audience & message: Understanding who you need to get your message to is a step closer to ensuring you come up with a clear message and minimize the chance of wasting your budget. A visually appealing design that doesn’t resonate with your target audience is a wasted opportunity. You should consider the clarity and impact of your message from a distance and at speed.
- Study competitor branding: This isn’t about copying, but about understanding market trends and identifying opportunities to differentiate your brand.
Establish Clear Guidelines
As the company initiating the branding project, you need to establish clear guidelines and expectations to ensure a smooth process.
- Define Your Brand Guidelines: Provide your branding partner with a comprehensive brand guide. This includes your company’s logo, color palette (with specific Pantone or CMYK codes), typography, and any other visual identity elements. Consistency is key to a strong brand.
- Set Clear Objectives & KPIs: What do you hope to achieve with this vehicle branding project? Increased brand recognition? Lead generation? Define measurable goals (Key Performance Indicators) to track the success of your investment.
- Approve Design Mock-ups Diligently: Before any printing begins, thoroughly review and approve all design mock-ups. Visualize the design on different vehicle types within your fleet. Request 3D renderings if possible to get a realistic preview. This is your last chance to make changes without incurring significant costs.
Build a Reliable Partnership
A successful vehicle branding project hinges on a trusting relationship with your chosen branding company.
- Choose a Reputable Partner: Look for a company with a strong portfolio of vehicle branding projects, positive client testimonials, and a commitment to quality. Ask for references and scrutinize their previous work.
- Ensure Clear Communication Channels: Establish open and consistent communication with your branding partner. This includes regular updates, quick responses to queries, and a clear understanding of project timelines.
- Understand the Warranty & Maintenance: What kind of warranty does the branding company offer on their materials and installation? What are the recommended maintenance procedures for your branded vehicles? Understanding these details upfront will help you protect your investment.
By meticulously following these principles, you’ll be well on your way to a vehicle branding project that not only looks fantastic but also delivers tangible results for your business. Don’t leave your brand’s mobile billboard to chance!
Ready to transform your fleet into powerful moving advertisements?
Contact Azuri Promo Shop Ltd. today at www.azuri.co.ke to discuss your vehicle branding needs with our experienced team. We’re here to help you make an unforgettable impression!
